Global Green Technologies Industry
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The global outlook series on the Green Technologies Industry provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. Illustrated with 73 fact-rich market data tables, the report offers a rudimentary overview of the industry, and highlights latest trends, issues and demand drivers. Regional markets briefly abstracted and covered include United States, Canada, Japan, Europe (France, Germany, Greece, Italy, Norway, Poland, Russia, Slovakia, Spain, the Netherlands, the UK, and Sweden), Asia-Pacific (Australia, China, Hong Kong, India, New Zealand, Philippines, South Korea, Taiwan, Thailand, Malaysia and Vietnam), Middle East & Africa and Latin America (Argentina, Brazil and Mexico). The report offers a compilation of recent mergers, acquisitions, and strategic corporate developments. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses and contact details of 1,015 companies worldwide.
1. INDUSTRY OVERVIEW & OUTLOOK 1
Green Technology: A Reinvention of the Use of Resources to
Create a Sustainable Economy 1
Environmental Concerns Drive Green Technologies 1
Investments - Critical for Green Development 2
Venture Capital Investments Continue to Improve 3
Table 1: Global Green Technologies Market (2009): Percentage
Share Breakdown of Value of Venture Capital Investments by
Sector 4
Table 2: Global Green Technologies Market (2009): Breakdown
of Number of Venture Capital Deals by Sector 4
Standard Measurement Frameworks - A Key Requirement for Green
Investment 5
A Review of Technologies Under the Green Umbrella 5
Renewable Energy Technologies: The Road Ahead 5
Wind Energy Market Raises a Toast Towards a Bright Future 6
Solar Energy: A Part of the Modern Energy Mix Portfolio 6
Government Participation in Boosting Solar Energy: Critical
to Market Fortunes 8
Will Subsidies Continue? - A Million Dollar Question 8
Green Energy Initiatives to Spur Growth in Solar Thermal
Power Market 9
Global Solar Thermal Power Stations Presently in Operation
(2010) 10
Table 3: World Market for Solar Cells and Modules by
Geographic Region- US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), The Middle East and Latin America
Independently Analyzed with Sales Figures in US$ Million
for Years 2010 and 2015 10
Waxing Importance of Smart Energy Management in the IT
Industry 11
Green IT Ushers in the Era of Sustainable ICT 12
Companies Jumpstart Sustainable IT Planning Processes 12
Table 4: Importance of Green IT Practices: Illustrative
Findings on Percentage of Organizations Formalizing Green
Initiatives 13
2. CURRENT MARKET SCENARIO 14
Recession Impact In Retrospect 14
Implications of Recession on Renewable Energy 15
Wind Energy - A Key Contributor 16
Table 5: Wind Power Market (2009): Breakdown of New
Installations (in Megawatts) by Country/Region 16
PV Cells & Modules Market Quickly Recovers from Dark Spell
in 2009 17
PV Installations Increase in 2010 17
Green Buildings -Bright Spot Amid Gloom for Construction Sector 18
Green IT Skirts the Recession 19
Green Automobiles Attract Demand Despite Recession 20
What's In-Store for the NGV Market? 20
NGVs: The Most Pragmatic Solution to Reduce Carbon Footprint 21
Table 6: World Market for Natural Gas Vehicles by
Geographic Region - USA, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Natural Gas
Vehicle Population in Units for Years 2010 and 2015 22
Green Chemistry: Growth Fundamentals to Get Stronger in the
Post Recession Period 22
3. MARKET TRENDS & ISSUES 23
The Need to Report Measure, Monitor & Report Greenhouse Gas
Emissions Drives Business Case for Adoption of Green
Technologies 23
Rising Electricity Consumption & Energy Prices Drives Demand
for Renewable Energy 23
Carbon Credit: An Innovative Approach to Curb GHG Emissions 23
Increasing Role of Public Sector 24
Cost Reductions "Thru" Energy Savings 24
Penchant for "Green" Certified Products Rise 24
Virtualization of IT Infrastructure: The Way to Go for Green IT 25
Greener Computing Now Possible Through the Clouds 25
Increased Demand for Diesel Automotives Offers Growth
Prospects for Biodiesel 26
Green Trend Permeates the Lubricant Oil & Greases Market 27
Decreasing Costs of Wind Energy Generation 27
Green Batteries Demand Reaching to a New Level 28
Oil and Gas Companies to Produce Alternative Energy 28
Overcapacity, Overinvestment will Fan Consolidation Drive 29
Development of Green Technologies - Scene Shifts to Developing
Countries 29
Challenges 30
4. GREEN TECHNOLOGY - A SEGMENTAL OVERVIEW 31
Green Buildings 31
Green Building Materials 31
Advantages of Green Buildings 32
Reduction in Energy Consumption 32
Reduction of Waste 32
Key Market Drivers 32
Rising Energy Consumption Propels Demand for Green Building
Materials 32
Green Concept Goes Global 32
Market Analytics 33
Table 7: World Recent Past, Current & Future Analysis for
Green Building Materials by Geographic Region - US, Europe,
Asia-Pacific, and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2009, 2012 & 2015 33
Renewable Energy 33
Solar Power 34
Solar Cells 34
Solar Heating 35
Market Drivers 35
Government Participation in Boosting Solar Energy: Critical
to Market Fortunes 35
World Bank Also Plays Active Role in Solar Energy Sector 36
Developed Nations Lead the Market While Developing Nations
Drive Growth 36
Need to Achieve Grid Parity to Drive Future Growth 37
Key Market Share Statistics 38
Table 8: Global PV Market (2000, 2005 & 2010): Cumulative
Installed PV Power by Region (In MW) 38
Table 9: Worldwide PV Market (2010): Cumulative Installed
PV Power in MW by Leading Nations 38
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