FORECAST—VALUE OF PVD EQUIPMENT SHIPMENTS 226

TABLE 116 FORECAST—GLOBAL VALUE OF PVD EQUIPMENT

SHIPMENTS FOR THE MEDICAL EQUIPMENT INDUSTRY,

THROUGH 2016 ($ MILLIONS) 226

FIGURE 14 GLOBAL VALUE OF PVD EQUIPMENT SHIPMENTS FOR

THE MEDICAL EQUIPMENT MARKET, 2010-2016 ($ MILLIONS) 227

FORECAST—VALUE OF PVD MATERIALS 227

Measurement Considerations 228

Sputtering Target Materials 228

TABLE 117 FORECAST—GLOBAL VALUE OF MATERIALS

DEPOSITED BY PVD IN THE MEDICAL EQUIPMENT MARKET,

THROUGH 2016 ($ MILLIONS) 228

FIGURE 15 GLOBAL VALUE OF PVD SHIPMENTS FOR THE

MEDICAL EQUIPMENT MARKET, 2010-2016 ($ MILLIONS) 229

FORECAST—VALUE OF PVD SERVICES 229

TABLE 118 FORECAST—VALUE OF WORLDWIDE PVD SERVICES IN

THE MEDICAL EQUIPMENT MARKET, THROUGH 2016 ($

MILLIONS) 230

CHAPTER THIRTEEN: PVD IN THE FLEXIBLE PACKAGING MARKET 231

PVD IN THE FLEXIBLE PACKAGING MARKET 231

PRODUCT DEFINITION 232

TABLE 119 REPRESENTATIVE PRODUCTS USING FLEXIBLE

PACKAGING 232

PACKAGING INDUSTRY COMPETITIVENESS 233

ECONOMIC CONSIDERATIONS AND THE RECESSION 233

Economic Impact Problems Still Impeding Growth 233

TABLE 120 GLOBAL DEMAND FOR FLEXIBLE PACKAGING,

THROUGH 2011 ($ BILLIONS) 233

INTERNATIONAL ACTIVITIES 234

European Activity 234

Increased Asian Activity 235

TABLE 121 POSITIVE FACTORS FOR INTERNATIONAL FLEXIBLE

PACKAGING 235

TECHNOLOGY 236

FLEXIBLE PACKAGING MARKET GROWTH FACTORS 236

Driving Force for PVD 236

Impact of Market Growth Factors 237

TABLE 122 IMPACT OF MAJOR GROWTH FACTORS ON PVD FOR

FLEXIBLE PACKAGING (%) 237

PACKAGING INDUSTRY APPLICATIONS 238

TRANSPARENT COATINGS 238

TABLE 123 KEY ADVANTAGES OF GLASS COATINGS 239

TABLE 124 OVERVIEW OF FLEXIBLE PACKAGING APPLICATIONS 239

TYPES OF PVD SYSTEMS 240

Web Coating Process 240

ADVANTAGES OF PVD IN FLEXIBLE PACKAGING 241

TABLE 125 ADVANTAGES OF PVD IN FLEXIBLE PACKAGING 241

KEY MATERIALS USED FOR FLEXIBLE PACKAGING 241

NANOMATERIALS 242

TABLE 126 KEY MATERIALS DEPOSITED BY PVD IN FLEXIBLE

PACKAGING 242

FLEXIBLE PACKAGING MARKET DRIVERS AND TRENDS 243

PVD EQUIPMENT DEMAND 243

Growth Trends 244

TABLE 127 GLOBAL GROWTH TREND OF PVD FOR THE FLEXIBLE

PACKAGING INDUSTRY, THROUGH 2011 244

FORECAST ASSUMPTIONS—PVD IN FLEXIBLE

PACKAGING 244

TABLE 128 FORECAST ASSUMPTIONS FOR PVD GROWTH IN THE

FLEXIBLE PACKAGING MARKET 245

TABLE 129 PROJECTED GLOBAL GROWTH TREND OF PVD FOR

THE SPECIALTY PACKAGING MARKET, THROUGH 2016 245

TABLE 130 GLOBAL SHIPMENTS OF PVD EQUIPMENT BY TYPE

FOR FLEXIBLE PACKAGING, THROUGH 2016 ($ MILLIONS) 246

FIGURE 16 GLOBAL VALUE OF PVD EQUIPMENT SHIPMENTS FOR

THE FLEXIBLE PACKAGING MARKET, 2010-2016 ($ MILLIONS) 247

FORECAST—VALUE OF FLEXIBLE PACKAGING

MATERIALS 247

Measurement Considerations 248

Sputtering Targets 248

TABLE 131 FORECAST—GLOBAL VALUE OF MATERIALS

DEPOSITED BY PVD IN THE FLEXIBLE PACKAGING INDUSTRY,

THROUGH 2016 ($ THOUSANDS) 249

FIGURE 17 GLOBAL VALUE OF MATERIALS DEPOSITED BY PVD IN

THE FLEXIBLE PACKAGING INDUSTRY, 2010-2016 ($

THOUSANDS) 250

FORECAST—VALUE OF PVD SERVICES 250

TABLE 132 FORECAST—VALUE OF WORLDWIDE PVD SERVICES IN

THE FLEXIBLE PACKAGING INDUSTRY, THROUGH 2016 ($

MILLIONS) 251

CHAPTER FOURTEEN: PVD IN THE INDUSTRIAL MARKET 252

PVD IN THE INDUSTRIAL MARKET 252

PRODUCT DEFINITION 253

TABLE 133 BASIC TYPES OF INDUSTRIAL PRODUCTS 253

INDUSTRIAL MARKET COMPETITIVENESS 254

AUTOMOTIVE MARKET 254

Impact of the Economic Crisis 254

TABLE 134 GLOBAL AUTO PRODUCTION, THROUGH 2011 (UNITS

MILLIONS) 255

What's Next? 255

TABLE 135 POSITIVE SIGNS FOR THE AUTO INDUSTRY'S FUTURE 255

Technology 256

AEROSPACE MARKET 256

Impact of the Economic Crisis 256

TABLE 136 U S AEROSPACE SALES, THROUGH 2011 256

International Market 257

Technology 257

MARKET GROWTH FACTORS FOR INDUSTRIAL PVD 257

Driving Force for PVD 258

Impact of Market Growth Factors 258

TABLE 137 IMPACT OF MAJOR FACTORS ON PVD GROWTH IN THE

INDUSTRIAL MARKET (%) 259

KEY INDUSTRIAL APPLICATIONS 259

AUTOMOTIVE 259

AEROSPACE 260

TABLE 138 OVERVIEW OF CURRENT AND EMERGING INDUSTRIAL

PVD APPLICATIONS 261

TYPES OF PVD SYSTEMS 261

ADVANTAGES OF PVD IN THE INDUSTRIAL MARKET 262

TABLE 139 ADVANTAGES OF PVD INDUSTRIAL COATINGS 262

KEY INDUSTRIAL COATING MATERIALS 263

TABLE 140 KEY MATERIALS DEPOSITED BY PVD FOR INDUSTRIAL

APPLICATIONS 263

INDUSTRIAL MARKET DRIVERS AND TRENDS 264

PVD EQUIPMENT DEMAND 264

Fluctuating Growth Trends 265

TABLE 141 GLOBAL GROWTH TREND OF PVD FOR THE

INDUSTRIAL MARKET, THROUGH 2011 265

FORECAST ASSUMPTIONS—PVD IN THE INDUSTRIAL

MARKET 266

TABLE 142 FORECAST ASSUMPTIONS—PVD GROWTH IN THE

INDUSTRIAL MARKET 266

TABLE 143 PROJECTED GLOBAL GROWTH TREND OF PVD IN THE

INDUSTRIAL MARKET, THROUGH 2016 267

FORECAST—VALUE OF PVD EQUIPMENT SHIPMENTS 267

TABLE 144 FORECAST—VALUE OF GLOBAL PVD SYSTEMS FOR

USE IN THE INDUSTRIAL MARKET, THROUGH 2016 ($

MILLIONS) 268

FIGURE 18 GLOBAL VALUE OF PVD MATERIALS DEPOSITED BY

PVD 2010-2016 ($ MILLIONS) 269

FORECAST—VALUE OF INDUSTRIAL MATERIALS 269

Measurement Considerations 270

Sputtering Targets 270

Nanomaterials 270

TABLE 145 FORECAST—GLOBAL VALUE OF MATERIALS

DEPOSITED BY PVD IN THE INDUSTRIAL MARKET, THROUGH

2016 ($ MILLIONS) 271

FIGURE 19 GLOBAL VALUE OF MATERIALS DEPOSITED BY PVD

FOR THE INDUSTRIAL MARKET, 2010-2016 ($ MILLIONS) 271

FORECAST—VALUE OF PVD SERVICES 272

TABLE 146 FORECAST—VALUE OF GLOBAL PVD SERVICES IN THE

INDUSTRIAL MARKET, THROUGH 2016 ($ MILLIONS) 272

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Paint and Coating Industry: Physical Vapor Deposition (PVD): Global Markets

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